Some news takes a while to sink in. In 2026 I became the first Paraguayan artist to join Ibanez’s global roster, one of the most important guitar brands in the world. For someone who taught himself to play at home in Asunción, this is much more than a deal — it’s a way of saying that Paraguay can do this too.
What it means to be an Ibanez endorser
An endorsement isn’t something you buy — the brand chooses the artists it wants to associate its name with. Ibanez adding a Paraguayan to its global roster means years of work — the albums, the shows, the productions — are being seen and recognized abroad. And for me, the guitar was always at the center of everything: the first time I got a chord right, I knew music was going to be my life.
From Asunción to the world, representing Paraguay
This recognition arrived at a special moment: I had also just been part of the international Adidas Originals campaign, representing Paraguay. I like to think that every door that opens this way isn’t just mine — it belongs to an entire scene that’s been pushing hard. Making a living from music here isn’t easy, but it’s what I chose, and every step like this makes it a little more possible for the ones who come next.
If you want to know the whole journey, from 2013 to today, I tell it in my story. And if you want to hear what I do with that guitar, check out my music.
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